| The toll of advertisers turned off by Rush Limbaugh's disgusting attack on a young co-ed -- and assertion that all women who use birth control are "prostitutes" -- continues to rise. AOL, Sears, Sleep Number, Allstate ... big names are trying to shed their Dittohead image. Rush has been offensive and misogynistic for years. He coined the term "feminazi," after all. Why are advertisers so spooked this time? [Update: The toll is now up to 33 advertisers who have bailed on Rush, including JCPenney. Also Netflix, and Capitol One.] This is from Laurie Cantillo, a woman who previously directed Limbaugh’s flagship station, WABC “It is perceived by many as an attack on young women who represent the holy grail for ratings. Women 25–54 is the prize demo for most advertisers. Rush’s remarks strike at the heart of the audience they’re trying to reach, hence the apology. This is an audience that’s already been in gradual decline on many right-wing radio stations, so Rush’s gaffe compounds the problem.”
In other words, Rush has cooked the golden goose for his advertisers this time. It's serious when your show host turns off the primo demographic advertisers are trying to reach. In this Rush backlash did I miss it, or has local coverage of Limbaugh's attack on women totally ignored the fact that Alabama's Speaker of the House owns a company (Auburn Network, Inc) that broadcasts Rush Limbaugh's hateful talk daily on WANI NewsTalk 1400. That's 3 hours of rude, crude Limbaugh spew every single day, brought to this state by the Speaker of the Alabama State House, Mike Hubbard (R). |
